SELLING YOUR HOME
THE BROOKE MILLER TEAM ADVANTAGE
When you work with the Brooke Miller Team you will experience the difference. Our experience in the local market combined with our education and attention to detail creates the winning team you need. Our service goes beyond listing your home for sale, below is more detail about our full-service listing package.
Walk with you through the real estate process from start to finish
Develop a Comparative Market Analysis (CMA) to help determine your home's value and optimal pricing
Assist you in preparing your home for sale
List your home on Long and Foster.com and other popular websites
Keep you up-to-date on current market activity
Assist you with the selling and negotiating processes
Track contingencies and ensure contract deadlines are met
The Brooke Miller Team improves your Selling experience and will create the best opportunity to receive the greatest return on your investment. You will also:
Gain exposure to more qualified buyers and agents
Access current market information to make informed decisions
Have a skilled negotiator on your side
Maintain peace of mind that the details are being handled
PREPARING YOUR HOME FOR THE MARKET
Start packing valuables and items you don't plan to use until after you've moved, including any personal photos displayed in the home. Removing clutter will make your home appear more spacious. While deciding what to pack, think about which appliances to take with you. For example, are the washing machine and dryer included or do you want to take them?
Get your home move-in ready. Most buyers want a home in move-in condition when they buy. For example, painting the interiors a neutral shade or white is a simple way to make a home appear brighter and allows potential buyers to easily incorporate their style into the space.
Also, be sure to complete regular maintenance on your home's cooling and heating and other systems to keep them in good working order for the next owner.
Boost curb appeal. The exterior is often a potential buyer's first impression of your home. If it's well-kept outside, many buyers also assume it'll be well-kept inside. Paint or clean your exterior, trim hedges and shrubs and mow the lawn. These small activities have a big impact on attracting the right buyers to your home.
Clean. Hire a professional cleaner to thoroughly clean your home for potential buyers.
Stage. Make your home look its best by staging high-traffic rooms, such as the living room and kitchen. Staging helps buyers picture themselves in the home. While many sellers hire a professional, especially in competitive markets, you may also be able to do it yourself.
MARKETING IT RIGHT
PRICING YOUR HOME
Once your home is ready to sell, it's time to think about marketing. <marketing helps find the right qualified buyer to purchase your home. It all begins with pricing. Homes that are priced right are often picked up by buyers in a short amount of time. To price your home, we'll review comparable homes in your area that are currently on the market or have sold in the last few months. We'll also take into account your home's location. square footage, amenities, and condition, as well as local market conditions. All of this information is included in the Comparative Market Analysis (CMA)
STAGING YOUR HOME
U.S. research states that home staging can reduce a property’s time on the market by 33-50%, and could fetch as much as 6 to 20 percent more than an un-staged home. Relative to the amount of time and money involved, staging may be one of the most lucrative projects you ever undertake. Potential buyers aren't just looking for a structure to inhabit—they're also looking for a way to fulfill their dreams and improve their lifestyle. Staging can create a more emotionally justified purchase for the buyer, which ultimately can generate more money for you upon sale.
We take a detailed approach when staging your home, and each house will require something different or not require staging at all. The level of staging recommended for your house will be based on your specific needs, here are some examples of professionally assisted staging options:
Kitchen and bath accessories to dress up “cold” spaces'
Staging with the clients' personal furniture and accessories by our staging team
Vacant homes: Minimal staging with real furniture and accessories (there may be an added cost to the client)
Vacant homes: Full home staging (added cost to the client)
The first time a prospective buyer will see your home will more than likely be when they are scrolling through a website online. Professional photographs that showcase your home and compel a buyer to schedule an appointment are a must. Our team only uses Real Estate Specialized Professional Photographers to capture your home in its best light: literally.
Out of all the photography services in the area, we have chosen to work exclusively with Regarday, a locally owned company with decades of real estate experience. Most of their photographers are former real estate agents, so they understand what a buyer is looking for in a home. Drone photography is also available for our homes on larger properties and is especially important for buyers that are relocating from outside the area.
The photography session is scheduled after the home staging is complete and will typically take place several days before your home will become active on the market. Please allow one hour for the photo shoot.
CELL PHONE PHOTOGRAPHY
REACHING MILLIONS OF POTENTIAL BUYERS
When you sell with us, your property will be featured on every major site in our local and national market. From Realtor.com, Trulia, Zillow, Richmond.com, BaltimoreSun.com, and many more. Your home will be shared to a wide audience from local buyers to other buyers considering relocation.
LONG & FOSTER
With millions of people visiting our website annually you will have the best advantage for your property to be seen by the right buyer. Longandfoster,com is user-friendly and includes search and save capabilities that keep visitors captivated. Serious buyers on your site can also calculate their mortgage payments and view your upcoming open house.
FOR YOUR HOME
When your home is listed with Long & Foster we will build a custom website to feature your home. Your site provides a convenient one-stop shopping experience for visitors to view property details, photos, maps, and more. Not only will your property website showcase the beauty of your home, but visitors will be able to contact us immediately to schedule a showing or share the listing with a friend.
We have found direct mail campaigns to be effective and enticing to buyers at every stage of their purchase. We design beautiful marketing material to send to the homes surrounding your home. We do extensive research on the local area moving trends and put this research to work for us in marketing your home.
SELLING WITH CONFIDENCE
Brooke Miller has created a suite of Seller Programs that will improve your property appeal to buyers in the market. These programs have been refined and perfected over the last eighteen years to create the ultimate opportunity for you to succeed in marketing your home. From home improvements to home warranties, Brooke has thought of every last detail necessary to make your property desirable and ultimately sell for more money in less time.